by Montis CF
Frankfurt/ Main, 8 April 2020
MONTIS Corporate Finance acts as exclusive financial advisor to the shareholders of metoda GmbH on the sale of a majority stake to Maxburg.
Maxburg Beteiligungen III advised by Maxburg Capital Partners (“Maxburg”) acquires a majority stake in metoda GmbH, a Munich/ Germany based SaaS company focused on the e-commerce market. In addition, Maxburg provides financing for further growth. Maxburg Funds have a flexible investment strategy that allows for tailor-made solutions along existing capital structures. Having funded metoda since 2013, the early-stage investors Bayern Kapital, TEV and High-Tech Gründerfonds successfully sell their stakes in the company. The remaining shares will be owned by the founders and management.
metoda GmbH is a reliable partner for numerous brands and retailers such as Mattel and Groupe SEB in the field of e-commerce. Having successfully started in 2012 with providing accurate, real-time e-commerce data, the company continuously adapted and broadened its services portfolio to reflect market requirements. Today metoda combines a unique set of solutions creating market transparency as well as “Amazon Advertising AI”, an easy to use and intuitive solution – offered as self-service and managed service– to automatically create, track and optimize advertising on Amazon. With a team of 50 employees, metoda currently serves more than 200 blue-chip and medium-sized companies, manages and optimizes more than 50,000 advertising campaigns per month and processes more than 1 billion e-commerce data points from 28 countries every day.
For Stefan Bures, co-founder and managing director of metoda GmbH, the transaction is another important milestone in the company’s development: "With Maxburg, we are convinced to have found an entrepreneurial, long-term oriented partner that will support us with executing our future growth strategy." Bures very much thanks the previous investors for their support and the good cooperation. “Now, we are very much looking forward to the future together with Maxburg!“ Robert Schmidtke, also co-founder and managing director, adds: "Maxburg's long-term commitment enables us not only to maintain our entrepreneurial freedom, but also provides further boost for metoda’s growth - through financing, but also through a constructive, partnership-based approach."
Felix Treptow, Partner of Maxburg, explains: "We have been following the company for some time and are impressed by the quality of both the management and the entire team. The company has established itself as a recognized expert in the e-commerce market in recent years. metoda is an agile, fast-growing company with an excellent positioning in a highly attractive growth market. Especially in times of increasing relevance of e-commerce and Amazon advertising, metoda faces additional tailwinds. With our flexible investment approach, we are able to implement tailor-made solutions even in economically turbulent times, for example for young, high growth companies. We look forward to supporting the team with our experience and expertise to make their goals reality!”