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Deal Announcement | Majority Sale BitterPower

by Montis CF

 
DEAL ANNOUNCEMENT | MONTIS Corporate Finance acts as exclusive advisor to the shareholders of BitterPower GmbH on the sale of a majority stake to ARCUS Capital

Aschaffenburg/ Frankfurt/ Mannheim, 18 December 2020

MONTIS Corporate Finance successfully advised the shareholders of BitterPower GmbH („BitterPower“) on their sale of a majority stake to ARCUS Capital AG („ARCUS“). Good Brands AG and Grenion Capital fully exited their shares in the process. Both founders and managing directors Andre Sierek and Jan Stratmann as well as Start Now GmbH centered around Judith Williams will continue to hold a minority stake after a partial sale of their shares.

Founded in 2018, BitterPower GmbH distributes foods and dietary supplements under the own brand “BitterLiebe”. In addition to the own web store „BitterLiebe“ products are also available in more than 4,000 dm, Rossmann and Budnikowsky retail stores across Germany as well as on a regular basis via teleshopping on HSE24. The company records a growth rate of more than 120%, nearly EUR double-digit millions in revenues and a EUR seven-digit profit. The remarkable development of the company was greatly impacted by the successful participation in the VOX TV show „Die Höhle der Löwen“ in 2019.

For Andre Sierek and Jan Stratmann, founders and managing directors of BitterPower GmbH, the transaction represents a fundamental milestone in the future development of the company: „The transaction is an important strategic step to lead the company into a successful future and address the planned further growth. We are very much looking forward to working with Stefan Eishold and his team at ARCUS Capital. Furthermore, we would like to particularly thank our M&A advisor MONTIS Corporate Finance, who clearly exceeded our expectations and achieved the optimal result in the joint project. The MONTIS team managed the transaction process and the individual needs of all shareholders at all times in a highly professional and extremely harmonious manner. We as founders felt exceptionally supported and guided during this process and strongly recommend MONTIS to other founders while we are also looking forward to further joint projects in the future.

 
About BitterPower (www.bitterliebe.com)
BitterPower GmbH was founded in 2018 and is managed by the two founders Andre Sierek (CEO) and Jan Stratmann (COO). The fast-growing company offers foods and dietary supplements under the own “BitterLiebe” brand selling the innovative products online, in more than 4,000 retail stores and in teleshopping.
 
About ARCUS Capital (www.arcuscapital.de)
ARCUS Capital is an independent, owner-managed investment company with a flexible investment horizon and focus on investments in medium-sized companies in German-speaking countries. ARCUS acts as an active sparring partner, providing not only capital but also an extensive network as well as know-how to jointly strengthen the development of the companies within the partnership.
 
About MONTIS Corporate Finance (www.montis-cf.com)
MONTIS offers corporate finance advisory services with a focus on M&A and private equity/ venture capital in the areas of software, information technology, digital, media & internet, consumer & retail, industrials and business services. The team disposes of many years of experience as well as an excellent international network to financial investors and strategic buyers. MONTIS Corporate Finance has offices in Frankfurt am Main and Aschaffenburg.

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